Written by Brienna McWade
Brand Designer + Creative Director
We think hashtags are an extension of your brand identity + a great way to take advantage of free marketing so we’re diving into a little #diybranding.
How much time do you spend thinking about hashtags? Now consider how much time your customer or audience does.
Questions we are frequently asked:
• What is a hashtag?
• Why should I use one?
• What hashtags should I use?
Simply put, a hashtag is a way to organize content on the internet.
Similar content, say a photo of your morning cup of coffee, can be categorized for a global audience by using popular hashtags such as #morningjoe (over 73k related coffee posts) or #morningcoffee (currently around 3 million similar posts). People love to share their ☕️ but that’s just the tip of the iceberg.
What niche or online community can your brand tap into for awareness + visibility?
Companies + brands can use hashtags to reach their target audience. Because browsing hashtags is a popular way to spend time on Instagram, intentional use of hashtags on your posts can maximize your audience + increase ROI on your social media plan.
Creating a branded hashtag for posts, such as we did for our company: #wetheadvisory, offers a limited content to a more specific audience.
There are many strategies to using hashtags. Here on Instagram, you can post up to 30 hashtags — that’s a lot of options! Some trial and error may be required to get it right with your demographic so get creative with your posts.
Have fun in the process and refer to your content insights to shift your hashtag game! 😄
Quick takeaways: Hashtags are a form of digital marketing. Creative, memorable hashtags are an easy way to gain awareness + followers. It’s free; free marketing makes good sense.