Written by: Brienna McWade
Creative Director + Brand Designer
Everyone is talking about digital media. Some people need it, some people work in it, but what is it?
We'll break it down and give you our top 3 MUST HAVE recommendations for getting started on your own digital media.
Simply put: “digital media” is a broad term for any of your online branded content, or company marketing. This is your website, your Instagram, your Twitter, your blog, your video + audio production, and more. It can be overwhelming to ramp up all “digital media” at one time so we’re breaking down the top 3 digital media must-haves for your business that also seamlessly correlate with the start-up brand building phase.
In order of urgency, we recommend the top 3 digital media MUST HAVES as:
Planning start-up dollars + branding spend among these three avenues first will give you instant authority and impression of professionalism.
Hiring a graphic designer to create all digital content for these three avenues of your digital media can seem like a large upfront cost but will save you considerably down the road. Brand designers will be able to create a brand identity + aesthetic that will seamlessly feed across your full suite of digital platforms. An intentional brand build should include everything you need to support your digital goals.
Have more questions? Reach out to The Advisory House about your branding or digital marketing needs. Although we have many in-house services for branding + design, we are proud to work with other great agencies around Los Angeles for web development, video + audio production, and more.